Convenience Retail Coach

Reports to:

Convenience Retail Coach


Competitive basic salary + Company health care plan + Pension in line with Government auto enrollment + 20 days holiday (which will increase to 23 days after 3 years completed service) + 8 bank holidays  + your birthday off + Fully maintained Company Car with paid business mileage + Company Laptop + iPad + iPhone


37.5 hours per week Monday-Friday, working 1 weekend in 8

Company background:

FSC is a family business with nearly 30 years of award winning experience in creating, rolling out and managing bespoke customer food-on-the-move solutions. Our customers include a selection of blue-chip companies in various industries. We offer a range of consultancy services drawing on our in-depth knowledge of the food-on-the-move sector. Our Head Office is in the world-famous village of Cheddar and, although many of the team are based throughout the UK and Europe, we regularly gather together to review performance, share best practice.

The role:

The FSC field team primary role is to deliver operational excellence, improved profitability, unsurpassed customer experience and ensuring the Brand Standard of our major blue-chip retail partner is also upheld. Unlike regular Business/Sales Development jobs these roles seek to better understand the way businesses operate and give unbiased advice to the stakeholders without having an agenda to push. You are genuinely developing businesses rather than seeking to sell more products B2B.

There will be many key levers at your disposal and it is your challenge to choose the correct ones to suit the needs of the businesses you are working with. In contrast with a “normal” sales role you are not tasked with selling more units to benefit our business but the goal is to improve profitability for the business unit and for the client – however that is achieved.
As a Business Consultant reporting into one of the Senior BDC’s you will have Key Performance Indicators (KPI) to achieve along with your own network of retailers and Service Station to performance manage, coach and reward.

The tasks:

  • To fully participate in meetings with independent retailers in your region using the FSC bespoke software to identify areas where opportunities exist for increasing sales
  • The constant coaching of onsite staff to ensure that they complete tasks efficiently and engage effectively with their customers and enjoy their work.
  • Engage with the retailers and client Territory Managers to assess the business operations and make the necessary adjustments.
  • Identify opportunities and implement new POS, merchandising plans, display equipment and layouts.
  • Dealing and investigating customer complaints, resolve the specific case and prevent repeats of the issue in the future.
  • Producing Management Information reports on a regular basis to a high standard.
  • Creating, attending and delivering presentations to territory and district meetings as appropriate.
  • To continually review product quality while at the Service Station reporting back on any falling below The FSC documented standards
  • Merchandising Support, Surveys of existing layouts, installation of new equipment/POS.
  • Compliance Checking, ensuring shop layout plans have not changed, auditing Planogram compliance, NPD availability, retail Brand Standards, food Safety Audit

The Necessary Skills:

First class negotiation abilities. The role isn’t for you to dictate changes to working practices but to explain, advise, justify and convince that your suggestions are correct for the improvement of the businesses.

  • Superb communication. Whether face-to-face, on the phone or via email you must have the ability to transfer your experiences and expectations to everybody you interact with.
  • Essential that you can gain the trust and loyalty with those people you work alongside as well as inspiring them to deliver the concept whether you are with them or not.
  • Excellent IT skills (Microsoft Office – Word, Excel and PowerPoint primarily).
  • Self-motivated. Willing to learn through personal development and dedicated to being on site and making a difference.
  • Adaptable, conscientious and relentless.
  • This role is for someone who demands, and gets results but achieves them in the “right” way!
  • Full, clean driving licence held

We can offer a friendly and dynamic working environment. We are a family business which values a good work-life balance, but also personal development.

To apply for this role please send a CV and covering letter to Toril Simpson: